We Resurrected Sloppy Joe Sauce From Its 90s Brand Grave | Manwich Rebrand | Retro Brand Revival

Semiserious2026-08-14T12:07:27-05:00Can They Brand That?®|

Manwich is the household name for sloppy joe sauce…that no one’s saying anymore. In this episode, Semiserious pitches a rebrand and ad campaigns to bring this legacy CPG brand @ConagraBrands back into consumers' minds and stomachs. So, loose meat sandwich hive, rise up! In this week’s Can They Brand That?®, we cooked up ideas about ...

Franzia Boxed Wine Brand Strategy: Humor Marketing for Bag-in-Box Booze

Semiserious2026-07-29T21:18:30-05:00Can They Brand That?®|

Franzia is America's best-selling wine brand that's best known for its "bag-in-box" packaging and as the star of the popular drinking game "slap the bag". In this episode, Semiserious pitches brand strategies that embrace the Franzia paradox and turn "cheap wine" into a comedic cult identity. So think of this episode as the slap heard ...

Kraft French Dressing Brand Strategy: Rebranding the Forgotten Condiment as Actually French

Semiserious2026-07-29T21:19:33-05:00Can They Brand That?®|

Kraft French Dressing (the bright orangey-red staple found on Lazy Susans in mid-America) is one of the most forgotten products in a $120 billion condiment market. In this episode, Semiserious pitches the humor brand strategies to make French dressing "très chic" again. It was a silly realization that turned into a ridiculous creative challenge for ...