Like Duct Tape, This Funny Rebrand Fixes Everything (Especially Boring Marketing) | Hardware Brand Strategy

2026-08-14T11:26:51-05:00Can They Brand That?®|

Duct tape fixes everything, but does it have a brand? In this episode, Semiserious pitches brand identity concepts that give duct tape the cult following it deserves, from viral campaigns to brand mascots. We guess whoever said ‘if it ain’t broke, don’t fix it’ didn’t listen to this week’s episode of “Can They Brand That?®” ...