Brawny Rebrand: Reinventing the Lumberjack Mascot as a Sexy Beast | Funny CPG Brand Refresh for Paper Towels

Semiserious2026-08-14T10:56:11-05:00Can They Brand That?®|

The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...

Can We Build a Killer Brand for the Worst Part of the Loaf (Bread Heels)? Duh, Of Course. | CPG Food Strategy

Semiserious2026-08-12T11:52:51-05:00Can They Brand That?®|

Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...

Billie Razor Brand Strategy: Feminist Humor Marketing for Women’s Grooming

Semiserious2026-07-29T22:24:43-05:00Can They Brand That?®|

Billie disrupted the women's razor market by challenging the "pink tax" with a bold brand strategy. In this episode, Semiserious pitches taglines and campaign ideas that push Billie's feminist positioning further and funnier. So, hair we go again! Per the rules of the game, we set the clock for 30 minutes, put on our game ...

Casper Mattress Brand Strategy: Humor Marketing for a DTC Sleep Brand

Semiserious2026-07-29T22:12:56-05:00Can They Brand That?®|

Casper disrupted the mattress industry with DTC distribution and story-driven branding. In this episode, Semiserious pitches brand strategies that push the @Casper sleep-positive positioning into new, funny territory. And as the nursery rhyme goes, 5 little monkeys jumpin’ on the bed, two fell off and bumped their heads, thus spending the next 10 minutes brainstorming ...

Burrow Sofa Brand Strategy: Humor Marketing for DTC Modular Furniture

Semiserious2026-07-29T21:47:56-05:00Can They Brand That?®|

Burrow makes modular sofas built for modern apartments, and they need a modern brand voice to match. In this episode, Semiserious pitches a humor brand strategy to make the ‘luxury for real life’ couch company the most talked-about DTC furniture brand on social. Are you sitting down? Are you comfortable? Good. Go ahead and put ...