Notes from

funny branding

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Native Deodorant Brand Strategy: Humor Marketing for Natural Body Care

Semiserious2026-07-29T21:39:15-05:00Can They Brand That?®|

Native is a leading brand of personal care products boasting clean, simple ingredients. But does their brand identity need to be so clean and simple? In this episode of 'Can They Brand That?', Semiserious pitches humorous brand strategies and funny creative marketing campaigns to help them disrupt their crowded industry and win consumers, so get ...

Phade Compostable Straw Brand Strategy: Humor Marketing for an Eco Product

Semiserious2026-07-29T21:15:25-05:00Can They Brand That?®|

Phade makes compostable straws, but what's missing is a playful brand voice that helps sustainability feel fun instead of preachy. In this episode, Semiserious pitches a humor marketing strategy that makes this eco-brand impossible to ignore. And we gotta say, this brand sucks, BECAUSE IT'S A STRAW, CALM DOWN. This sustainable sipper behaves like plastic, ...