Little Debbie is a $2 billion brand that somehow feels like your weird aunt's house. In this episode, Semiserious pitches strategies to modernize the snack cake empire without losing its working-class, comfort-food soul. You could say we made like a cosmic brownie and sent our brains way out into space, which, in this case, is ...
Frida Mom sells the products nobody wants to talk about: hemorrhoid foam, perineal bottles, and nipple shields. In this episode, Semiserious leans all the way into the taboo and pitches @frida campaigns that turn awkward into iconic. And while pregnancy and postpartum care are no laughing matter…who deserves comedic relief more than a new mom?! ...
The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...
Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...
Slate is an automotive brand that makes customizable, electric pickup trucks—an exciting idea with an unexciting branding. In this episode, Semiserious pitches a @slateauto brand overhaul that makes the innovative product entertaining and unforgettable. So buckle up because the wheels have certainly fallen off on this week’s new episode of Can They Brand That?®, and ...
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