Vibram FiveFingers are the most mocked shoe in running and also one of the most beloved. Can humor branding fix their image problem and maybe even reach new audiences? In this episode, Semiserious pitches a full brand strategy, including tone of voice, campaign concepts, and ambassador ideas, with the belief that comedy can overcome most, ...
Head & Shoulders is the world's #1 shampoo, but does anyone actually want to admit they use it? In this episode, Semiserious pitches a brand refresh that leans into the awkward truth of dandruff marketing. The only head-scratcher on this episode of 'Can They Brand That?®' is how we possibly come up with this many ...
What happens when two branding strategists attempt to rebrand Craisins, the dried cranberry nobody asked for? In this episode of Can They Brand That?®, Semiserious Agency pitches a full brand identity: from tone of voice to taglines to campaign concepts for Ocean Spray @oceanspray. So, just in time for Thanksgiving, we set our brains on ...
Fancy Feast already has one of the most recognizable brand identities in pet food. So what would a humor branding agency do differently? Watch Semiserious reimagine Fancy Feast's brand strategy live and figure out how to out-luxury the Rolls-Royce of luxury cat food. We cover luxury pet food positioning, the humanization-of-pets trend, how @PurinaFancyFeast competes ...
Eggnog: the holiday beverage everyone has an opinion about. In this episode of Can They Brand That?®, watch Semiserious build a full brand strategy for eggnog live and figure out how to make the most divisive drink of the year something people actually want to choose. We dig into holiday beverage marketing, the nog-lover vs. ...
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