Duct tape fixes everything, but does it have a brand? In this episode, Semiserious pitches brand identity concepts that give duct tape the cult following it deserves, from viral campaigns to brand mascots. We guess whoever said ‘if it ain’t broke, don’t fix it’ didn’t listen to this week’s episode of “Can They Brand That?®” ...
WD-40 has one of the most iconic brand strategies in history. So what happens when a humor branding agency tries to build a competing brand from scratch, live? In this episode of Can They Brand That?®, watch Semiserious tackle lubricant marketing with the seriousness it deserves (very little) and the strategy it requires (a whole ...
In today's episode of ‘Can They Brand That?®’ we’re tagging in our designer! He visually brought to life 2 fake brands we whipped up on our show and is revealing them to us for the first time! Join us in the comments as we see the design reveals for Chip Dust (snack innovation) and Lefty ...
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