Nearly nothing makes you think of the 70s and 80s as much as the humble waterbed. But what if a humor branding agency brought waterbeds back from the dead by building a brand identity worthy of the 21st century and positioning it as the hot, new mattress choice? In this episode of Can They Brand ...
Edible underwear, but make it eco-conscious. Can a product famous for being ridiculous be repositioned as sustainable? Watch Semiserious, a female-founded humor branding agency, tackle the most unexpected sustainability brief of the year, all in real time and with (mostly) straight faces. We build the full brand strategy: positioning, naming, target audience, packaging direction, and ...
WD-40 has one of the most iconic brand strategies in history. So what happens when a humor branding agency tries to build a competing brand from scratch, live? In this episode of Can They Brand That?®, watch Semiserious tackle lubricant marketing with the seriousness it deserves (very little) and the strategy it requires (a whole ...
What does Mom really want for Mother’s Day? To enjoy her bleeping cup of coffee. A hands-free, temperature-controlled coffee helmet for moms is a product that should exist, which is why we're live branding it. Beer Helmet WHO?! Watch Semiserious, a female-founded humor branding agency, build a complete brand strategy for Coffee Helmets in real ...
Once in everyone’s career comes a challenge so great, so daunting, the only thing to do is jump in headfirst. Introducing: hot dog water, the beverage no one asked for, and the brand challenge we couldn't resist. Watch Semiserious, a female-founded humor branding agency, tackle one of the most absurd products imaginable in a live ...
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