Salmon sperm (PDRN, aka Polynucleotide, to be exact) is the next big thing in anti-aging skincare, but no one is having any fun with the branding, even though the innovative product is primed for a comedic brand identity. Join us upstream as we live-brand this trending K-beauty ingredient making waves in the wellness world. In ...
Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...
Pantry staples tend to be forgettable, but with the boom of Graza olive oil @getgraza, Fishwife tinned fish @eatfishwife, and Ayoh! Mayo @eatayoh is it time for vinegar to get with the times and modernize into a luxury brand worthy of rabid attention and brand loyalty? In this episode of 'Can They Brand That?®', the ...
Don’t worry, the self-driving smart stroller is just an internet meme, but the branding challenge remains: build a brand identity for a controversial AI tech innovation (The Tesla Robopod) that is humorous, relatable, and self-aware enough to appeal to new parents. Baby strollers are a key durable goods purchase for new parents, but can this ...
Nespresso has sleek machines, premium positioning, and George Clooney, but can comedy make it even more compelling? In this episode, Semiserious pitches brand strategies for @nespresso that balance luxury and irreverence for their single-use coffee capsules. So, wake up and smell the brainstorm, ya sleepyheads, because our latest 'Can They Brand That?' will have you ...
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