The Pet Rock sold millions, so what about...a Pet Stick? We're building the complete brand strategy for the world's most low-effort pet live. Watch Semiserious take on the novelty gift market: what made the Pet Rock @petrock6238 work, how to position a competitor, naming a product that's literally just a stick, and how to make ...
Nespresso has sleek machines, premium positioning, and George Clooney, but can comedy make it even more compelling? In this episode, Semiserious pitches brand strategies for @nespresso that balance luxury and irreverence for their single-use coffee capsules. So, wake up and smell the brainstorm, ya sleepyheads, because our latest 'Can They Brand That?' will have you ...
Care/of makes personalized vitamin packs and is in desperate need of a brand voice that makes supplements feel exciting, not medicinal. In this episode, Semiserious pitches humor brand strategies for the @careof wellness subscription brand so potent that you may need to chase them with a glass of water. Pop over to our agency website ...
Tushy makes bidets and has turned a bathroom taboo into one of the funniest, most viral DTC brand strategies ever. In this highlight, Semiserious breaks down the brand concepts that made @HelloTUSHY impossible to ignore and adds its own genius ideas into the mix. Tushy's brand strategy is a masterclass in humor marketing for taboo ...
Billie disrupted the women's razor market by challenging the "pink tax" with a bold brand strategy. In this episode, Semiserious pitches taglines and campaign ideas that push Billie's feminist positioning further and funnier. So, hair we go again! Per the rules of the game, we set the clock for 30 minutes, put on our game ...
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