An umbrella...on your head. It's wearable, hands-free rain protection that makes you look absolutely unhinged, and we're building a brand for it live. So, if you’re not singing in the rain, we have a guess as to why: YOUR UMBRELLA IS NOT A HAT. In this episode of Can They Brand That?®, watch Semiserious tackle ...
Ketchup AND mustard in one bottle? Mayo AND sriracha?? Buffalo AND ranch??? Two condiments, one container, infinite identity crisis. In this episode of Can They Brand That?®, watch Semiserious take on the wild world of 2-in-1 condiment branding live. We figure out who buys this, how to position it (lazy genius? ultimate efficiency?), what to ...
It's a suitcase, it's a scooter, it's the most adult thing you've ever been embarrassed to want. We all know the quickest way to get from point A to point B is on an airplane, but what’s the coolest way to get there? Luggage that turns into an actual scooter, for adults, of course. In ...
Nearly nothing makes you think of the 70s and 80s as much as the humble waterbed. But what if a humor branding agency brought waterbeds back from the dead by building a brand identity worthy of the 21st century and positioning it as the hot, new mattress choice? In this episode of Can They Brand ...
Edible underwear, but make it eco-conscious. Can a product famous for being ridiculous be repositioned as sustainable? Watch Semiserious, a female-founded humor branding agency, tackle the most unexpected sustainability brief of the year, all in real time and with (mostly) straight faces. We build the full brand strategy: positioning, naming, target audience, packaging direction, and ...
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