WD-40 has one of the most iconic brand strategies in history. So what happens when a humor branding agency tries to build a competing brand from scratch, live? In this episode of Can They Brand That?®, watch Semiserious tackle lubricant marketing with the seriousness it deserves (very little) and the strategy it requires (a whole ...
What does Mom really want for Mother’s Day? To enjoy her bleeping cup of coffee. A hands-free, temperature-controlled coffee helmet for moms is a product that should exist, which is why we're live branding it. Beer Helmet WHO?! Watch Semiserious, a female-founded humor branding agency, build a complete brand strategy for Coffee Helmets in real ...
Once in everyone’s career comes a challenge so great, so daunting, the only thing to do is jump in headfirst. Introducing: hot dog water, the beverage no one asked for, and the brand challenge we couldn't resist. Watch Semiserious, a female-founded humor branding agency, tackle one of the most absurd products imaginable in a live ...
Salmon sperm (PDRN, aka Polynucleotide, to be exact) is the next big thing in anti-aging skincare, but no one is having any fun with the branding, even though the innovative product is primed for a comedic brand identity. Join us upstream as we live-brand this trending K-beauty ingredient making waves in the wellness world. In ...
Nespresso has sleek machines, premium positioning, and George Clooney, but can comedy make it even more compelling? In this episode, Semiserious pitches brand strategies for @nespresso that balance luxury and irreverence for their single-use coffee capsules. So, wake up and smell the brainstorm, ya sleepyheads, because our latest 'Can They Brand That?' will have you ...
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