Notes from

pet brand strategy

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Branding Pet Fashion Accessories: Funny Marketing for Stylish Bitches (Dogs, Duh)

Semiserious2026-08-13T21:05:43-05:00Can They Brand That?®|

Dog high heels. No, they don't exist, but should they?? Watch Semiserious tackle the luxury pet fashion market, one of the fastest-growing categories in CPG, by building a brand strategy for them live. To further humiliate, err, challenge ourselves, we work through who buys this, how to position dog heels between functional paw protection and ...

Ruffwear Brand Strategy: Humor Marketing for Premium Outdoor Dog Gear

Semiserious2026-07-29T21:20:51-05:00Can They Brand That?®|

Ruffwear makes outdoor gear for dogs (harnesses, packs, boots, and coats for working dogs and adventure pets), but there's not a lot of bark in their brand. In this episode, Semiserious pitches @ruffwear brand strategies that speak to the modern dog-obsessed, outdoor community in a comedic brand voice. Semiserious founders, Allie LeFevere and Lyndsay Rush ...