[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] High, hello! CANN makes THC and CBD social tonics, so Semiserious showed off their humor marketing chops and pitched a Dry January (CANNuary) campaign using comedy. See the winning cannabis drink campaign concepts and brand strategy ideas for @drinkcannsocialtonics. This episode ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Cottage cheese is having a moment, but...for kids? In this live episode, Semiserious pitches brand strategies for kid-friendly cottage cheese: from cartoon mascots to school lunch positioning to viral TikTok campaigns. Because what child doesn’t love a protein-rich, soupy, cold, curdled ...
Chomps makes delicious grass-fed beef sticks that are winning snack-brand wars by a meaty mile. In this live episode, Semiserious pitches brand strategies that make protein snacks impossible to ignore: from athlete-ambassador angles to full personality reinventions, because 'Snapping into a Slim Jim' is so 1995. Instead, we're chomping into a healthier meat stick with ...
The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...
Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...
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