Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...
Nespresso has sleek machines, premium positioning, and George Clooney, but can comedy make it even more compelling? In this episode, Semiserious pitches brand strategies for @nespresso that balance luxury and irreverence for their single-use coffee capsules. So, wake up and smell the brainstorm, ya sleepyheads, because our latest 'Can They Brand That?' will have you ...
Care/of makes personalized vitamin packs and is in desperate need of a brand voice that makes supplements feel exciting, not medicinal. In this episode, Semiserious pitches humor brand strategies for the @careof wellness subscription brand so potent that you may need to chase them with a glass of water. Pop over to our agency website ...
Franzia is America's best-selling wine brand that's best known for its "bag-in-box" packaging and as the star of the popular drinking game "slap the bag". In this episode, Semiserious pitches brand strategies that embrace the Franzia paradox and turn "cheap wine" into a comedic cult identity. So think of this episode as the slap heard ...
Tushy makes bidets and has turned a bathroom taboo into one of the funniest, most viral DTC brand strategies ever. In this highlight, Semiserious breaks down the brand concepts that made @HelloTUSHY impossible to ignore and adds its own genius ideas into the mix. Tushy's brand strategy is a masterclass in humor marketing for taboo ...
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