Kraft French Dressing (the bright orangey-red staple found on Lazy Susans in mid-America) is one of the most forgotten products in a $120 billion condiment market. In this episode, Semiserious pitches the humor brand strategies to make French dressing "très chic" again. It was a silly realization that turned into a ridiculous creative challenge for ...
Ruffwear makes outdoor gear for dogs (harnesses, packs, boots, and coats for working dogs and adventure pets), but there's not a lot of bark in their brand. In this episode, Semiserious pitches @ruffwear brand strategies that speak to the modern dog-obsessed, outdoor community in a comedic brand voice. Semiserious founders, Allie LeFevere and Lyndsay Rush ...
Billie disrupted the women's razor market by challenging the "pink tax" with a bold brand strategy. In this episode, Semiserious pitches taglines and campaign ideas that push Billie's feminist positioning further and funnier. So, hair we go again! Per the rules of the game, we set the clock for 30 minutes, put on our game ...
Casper disrupted the mattress industry with DTC distribution and story-driven branding. In this episode, Semiserious pitches brand strategies that push the @Casper sleep-positive positioning into new, funny territory. And as the nursery rhyme goes, 5 little monkeys jumpin’ on the bed, two fell off and bumped their heads, thus spending the next 10 minutes brainstorming ...
Burrow makes modular sofas built for modern apartments, and they need a modern brand voice to match. In this episode, Semiserious pitches a humor brand strategy to make the ‘luxury for real life’ couch company the most talked-about DTC furniture brand on social. Are you sitting down? Are you comfortable? Good. Go ahead and put ...
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