Once in everyone’s career comes a challenge so great, so daunting, the only thing to do is jump in headfirst. Introducing: hot dog water, the beverage no one asked for, and the brand challenge we couldn't resist. Watch Semiserious, a female-founded humor branding agency, tackle one of the most absurd products imaginable in a live ...
Nespresso has sleek machines, premium positioning, and George Clooney, but can comedy make it even more compelling? In this episode, Semiserious pitches brand strategies for @nespresso that balance luxury and irreverence for their single-use coffee capsules. So, wake up and smell the brainstorm, ya sleepyheads, because our latest 'Can They Brand That?' will have you ...
Care/of makes personalized vitamin packs and is in desperate need of a brand voice that makes supplements feel exciting, not medicinal. In this episode, Semiserious pitches humor brand strategies for the @careof wellness subscription brand so potent that you may need to chase them with a glass of water. Pop over to our agency website ...
Franzia is America's best-selling wine brand that's best known for its "bag-in-box" packaging and as the star of the popular drinking game "slap the bag". In this episode, Semiserious pitches brand strategies that embrace the Franzia paradox and turn "cheap wine" into a comedic cult identity. So think of this episode as the slap heard ...
Tushy makes bidets and has turned a bathroom taboo into one of the funniest, most viral DTC brand strategies ever. In this highlight, Semiserious breaks down the brand concepts that made @HelloTUSHY impossible to ignore and adds its own genius ideas into the mix. Tushy's brand strategy is a masterclass in humor marketing for taboo ...
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