Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...
Pantry staples tend to be forgettable, but with the boom of Graza olive oil @getgraza, Fishwife tinned fish @eatfishwife, and Ayoh! Mayo @eatayoh is it time for vinegar to get with the times and modernize into a luxury brand worthy of rabid attention and brand loyalty? In this episode of 'Can They Brand That?®', the ...
Nespresso has sleek machines, premium positioning, and George Clooney, but can comedy make it even more compelling? In this episode, Semiserious pitches brand strategies for @nespresso that balance luxury and irreverence for their single-use coffee capsules. So, wake up and smell the brainstorm, ya sleepyheads, because our latest 'Can They Brand That?' will have you ...
Care/of makes personalized vitamin packs and is in desperate need of a brand voice that makes supplements feel exciting, not medicinal. In this episode, Semiserious pitches humor brand strategies for the @careof wellness subscription brand so potent that you may need to chase them with a glass of water. Pop over to our agency website ...
Franzia is America's best-selling wine brand that's best known for its "bag-in-box" packaging and as the star of the popular drinking game "slap the bag". In this episode, Semiserious pitches brand strategies that embrace the Franzia paradox and turn "cheap wine" into a comedic cult identity. So think of this episode as the slap heard ...
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